Postfeminism, Body Love and Selling Confidence to Women’ – A Public Lecture by Professor Rosalind Gill

calendar icon

Event Details

Date: 19 Jul 2018 – 5:00 pm - 6:30 pm
Venue: Treasury Theatre, 1 Macarthur Street, East Melbourne


Media, Film & Journalism

Public Lecture

Postfeminism, Body Love and Selling Confidence to Women' – A Public Lecture by Professor Rosalind Gill

In this talk Prof. Gill will interrogate a number of features of contemporary postfeminist and neoliberal societies through an examination of the growing trend of “femvertising”. Femvertising refers to a type of mainstream advertising practice that addresses women through discourses of empowerment, body love and self-esteem – examples include many campaigns for Dove, Nike and Always. Through  case studies she will explore some of the complexities and contradictions of this form of address, showing how it is located in a wider cultural tendency that Shani Orgad and her have called the ‘confidence cult’. She will argue that the incitements to feel good, believe in yourself and build self-esteem are part of a distinctive psychological turn in neoliberalism. The talk should be of interest to students of gender and feminist studies, media and communications, and the social sciences as well as to anyone interested in contemporary culture.



Rosalind Gill is Professor of Social and Cultural Analysis at City, University of London, and is also a Visiting Professorial fellow at University of Newcastle, NSW. Ros is author of many books and articles including Gender and the Media (Polity, 2007), Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism (Palgrave 2017) and Mediated Intimacy: Sex Advice in Media Culture (with Meg-John Barker and Laura Harvey, Polity, 2018).








Thursday 19 July


05:00pm – 06:30pm


Treasury Theatre
1 Macarthur Street, East Melbourne
VIC 3002


Please register your attendance for this lecture with Claire Perkins –


Loading Map....