Data from eye tracking technology spurs academics to write new book, bridging gap between neurosciences and film

Dr Claire Perkins and Dr Tessa Dwyer of the Monash School of Media Film and Journalism have edited a new book within the moving image field of study, the first dedicated anthology that explores how viewers perceive content in real-time thanks to advances in technology.

Seeing into Screens is out now through Bloomsbury

While nearly all moving image research either ‘imagines’ how its audience responds to the screen, or focuses upon external responses, what makes Seeing into Screens different is that the collection uses data produced from eye tracking technology to assess what viewers see, understand and perceive while watching the big screen.

The book is a project of the Eye Tracking the Moving Image research group that was set up by Sean Redmond and Jodi Sita.

“The book came out of an impulse to creatively bridge the arts and (neuro)sciences, and more specifically to interrogate and reimagine how empirical eye-tracking data can be taken up in film scholarship,” said Dr Perkins.

Co-editor Dr Tessa Dwyer said she initially became involved due to her research on screen translation and subtitling. “I was interested to see how subtitles and other forms of text on screen affect viewing experiences,” she said.

The book includes a chapter by Monash colleague Dr Paul Atkinson – as well as contributions from Jonathan Batten & Tim J. Smith, William Brown, Stephen Doherty & Jan-Louis Kruger, Tessa Dwyer & Claire Perkins, Wendy Fox, Lauren Henderson, Jared Orth, Sean Redmond & Jodi Sita, Pablo Romero-Fresco, Sarah Thomas, Adam Qureshi & Amy Bell, and Ann-Kristin Wallengren & Alexander Strukelj.