The School of Media, Film & Journalism welcomed a delegation from Anhui Broadcasting Corporation on Tuesday 24 October. The two sides exchanged views on China and Australia’s media and culture industries development, media policies changes and new business models in the convergence age. Anhui Broadcasting Corporation welcomed Monash graduates to take up internship opportunities at the national broadcaster.
The visit launched with a roundtable discussion followed by a tour of the Monash Media Lab, and a postgraduate student panel discussion. Anhui Broadcasting Corporation’s Director of Radio, Mr. Zhou Yuan, together with 15 broadcasters and journalists joined the roundtable with Monash academics: Associate Professor Tony Moore (who chaired the roundtable), Dr. Xin Gu, Associate Professor Olivia Khoo, Associate Professor Therese Davis, Mr. Nick Parkin, and Dr David Holmes.
Topics discussed ranged from public broadcasting in Australia to the challenges and opportunities in the changing digital media landscape, and Chinese representation/participation on Australian screens. As one of the largest national broadcasting corporations in China (covering 1.3 billion audience), Anhui Broadcasting Corporation has undergone various reforms to adapt to the changing market conditions in China in recent years.
Dr. Xin Gu from MFJ chaired the postgraduate student panel discussion. Programmers and journalists from Anhui Broadcasting Corporation shared with students issues around the rapidly changing Chinese media environment such as convergence media, audience diversification, and sustainable cultural development for media organisations. Chinese panellists encouraged Monash students to think laterally about their study and prepare for an exciting career in China’s cultural and creative industries.
Associate Professor Tony Moore presented a certificate to Anhui Broadcasting Corporation to acknowledge it as Monash Arts Faculty’s Internship Partner. This will provide Monash students and staff a dynamic new global platform to practice their knowledge. As well as internships, future collaboration with Anhui Broadcasting Corporation includes field school involvement and participation in 2018’s MFJ Creative Directions media festival.