Graduate Tourism Program students participate in ITB Berlin

Students in the Master of Tourism and Master of International Sustainable Tourism Management programs recently spent a week in Berlin, Germany, as part of their ‘international industry engagement program”. Each student received a $500 travel grant from Monash Abroad to attend the symposium.

ITB Berlin Entrance

ITB Berlin entrance

“Being around passionate knowledgeable people”

Monash students at the ITB UNWTO stand

Monash students at the ITB UNWTO stand

“My experience attending ITB Berlin was incredible. Being around such passionate, knowledgeable people gave me a more in-depth, expansive and realistic view of the global industry. I was able to interact with people I'd never have otherwise met and hopefully made connections that will set me on the path to my goals. It's an experience not to be missed.” – Ms Peyton Hinson, Master of International Sustainable Tourism Management (MISTM) student from the USA. “The opportunity to network with some of the world's leading tourism entrepreneurs, leaders and policy makers including the United Nation's World Tourism Organisation, was a career defining moment for me.” – Mr Peter Clay, Master of Tourism Student, Australia Students attended seminars on the latest trends and topics such as;

  • the continued growth of the industry (from 1 billion travellers in 2012 to 1.8 billion in 2030),
  • the major issues surrounding sustainable industry development,
  • the growth of corporate social responsibility within the sector and the latest strategies in social media marketing.

In addition students heard from industry experts in the fields of media management and destination marketing and were hosted by Tourism Australia at the Australia stand.

“A study tour with great learning and career opportunities”

“This study tour is a great opportunity for our students to hear about the latest trends in the industry as well as to gain an understanding of the global dimensions of the sector. A key theme this year has been the role of tourism as a tool for development in emerging economies. Students also have the opportunity to interact directly with their potential future employers” – Program coordinator Dr Jeff Jarvis.

Ms Jo Devine, UNWTO

Ms Jo Devine, UNWTO

The group also had the opportunity to hear from Alumna, Ms Jo Devine from the United Nations on her work on the UNWTO Silk Road Tourism development strategy. Prior to joining UNWTO, Jo worked in international destination marketing for Tourism Queensland – Australia, based in the UK. She also worked for local government in regional tourism development on the Great Ocean Road, Australia and spent time in Estonia conducting field research for the Estonian Tourism Board.

The opportunity to attend the world's largest industry symposium and trade fair.

ITB Phillipines

An industry stand in the Asia Pacific hall of ITB

The Internationale Tourismus-Börse Berlin (ITB Berlin) is the world's largest industry trade fair and symposium. The trade fair was attended by over 110,000 industry delegates and 189 nations were represented. From the ITB website: “As the Leading Travel Industry Think Tank the convention addresses the most important issues in the global tourism industry and presents solutions and best practice examples for current and future challenges. Exclusive empirical studies, expert panelists and innovative concepts offered indispensable insights into the major trends of the global tourism industry.”

Find out more about the Graduate Tourism programs at Monash

The Master of Tourism at Monash University, founded in 1989, recognises that the current era of rapid global change is increasing demands for highly skilled managers in the international tourism industry and associated industries. Find out more: