This project aims to investigate the Australian public’s engagement with communications and media on antimicrobial resistance, examine the public’s trust in expert knowledge and study how the public enacts expert advice about antimicrobial drugs in everyday life. The resistance of common infections to antibiotics and other drugs (the ‘superbugs’ crisis) jeopardises health worldwide. The ‘superbugs’ crisis means that individuals and care givers need to use drugs as prescribed and reduce their expectations for drug treatments. Research findings are expected to underpin Australia’s public health policy and communications response to ‘superbugs’, improving national and international health outcomes.
Australian Research Council Discovery Project